“Mystery | Heritage | Intelligent | Drama”
As the longest running theatre show in the world, it’s a great honour and responsibility, in equal parts, to be involved with The Mousetrap. We have to strike a balance between fresh and interesting merchandising solutions that respect the underlying brand and themes of the play, tying the strong murder-mystery heritage of of the show with current buying and audience trends. What we end up with is is a range that is subtly understated but with some clever ideas and symbolism hidden in there.
West End & UK Tour